A PGDM in Marketing is a specialized two-year postgraduate diploma program that focuses on equipping students with practical and strategic marketing skills. Unlike a traditional MBA, which is a university degree, a PGDM is offered by autonomous institutions and is known for its industry-aligned curriculum that is updated frequently. This program covers core management subjects alongside specialized modules in consumer behavior, market research, branding, advertising, and digital marketing. It’s designed for aspiring professionals who want to build a career in the dynamic world of marketing and sales, providing a comprehensive understanding of how to create, communicate, and deliver value to customers.