The BBA in Digital Marketing is an undergraduate program designed to equip students with the essential knowledge and practical skills required to excel in the rapidly evolving digital landscape. The curriculum blends core business administration principles with specialized modules in digital marketing techniques. Students learn about search engine optimization (SEO), social media marketing, content strategy, email marketing, pay-per-click (PPC) advertising, and data analytics. This course is ideal for creative and analytical students who are passionate about technology, consumer behavior, and online business. It prepares them for a dynamic career where they can help businesses establish and grow their online presence, reach target audiences, and drive revenue through digital channels.