This is a specialized, integrated program that combines the comprehensive business curriculum of an MBA with an in-depth, practical focus on digital marketing. It’s designed to equip students with a strong foundation in core management principles like finance, operations, and HR, while providing them with the specialized skills needed to excel in the digital-first world. Students will learn about SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media marketing, content strategy, email marketing, and web analytics. This course is ideal for individuals who are creative, analytical, and want to blend strategic business thinking with hands-on digital marketing expertise. The program prepares graduates for leadership roles in a rapidly evolving digital landscape.